XX Social Team

Dos Equis beer campaign

In this digital campaign, I collaborated on developing the master graphic. The project aimed to generate interaction among Dos Equis consumers through a quiz to discover which of the brand's two personalities they identified with.

Master graphic · Design for interactive experiences

XX Lager — Dos Equis Lager and Ámbar

XX Social Team — Interactive landing

XX Social Team — Los Auténticos, virtual membership

XX Social Team — What playlist would you bring to the party?

XX Social Team — What attitude defines you best?

Dos Equis Ámbar — Product sheet

Dos Equis Lager — Product sheet

XX Social Team — Registration